A wide variety is available for almost everything today. The global market has become so saturated that you find a large number of options for everything you wish to purchase. Like nearly every other product, a large variety of custom boxes is available in the market. A mere search on Google would provide you with thousands of results. We will help you choose the right one for yourself.
Make Sure Your Package is Portable, Yet Durable
The primary reason for packaging an item is to ensure its safety. A box that fails to serve this purpose is definitely not going to be your choice. So, the first thing to consider is the endurance of your packaging. A box that cannot just carry but protect your product should be the first choice. A box that is made out of tough materials, which does not deteriorate with the slightest jerk or yank.
This should especially be considered if the product needs to be transported a lot. Cargo handling at ports is usually not done very gently, and if the box is not a durable one, it is possible that it might break down, damaging both, your goodwill and the product.
However, if the box that you chose is durable and made out of the toughest materials available, but is too big or heavy to be easily carried, then I’m sorry, you took the wrong decision. If your good is tightly and safely sealed in a nearly indestructible container but cannot be transported to your customer, you have almost sunk the investment that you made on custom boxes.
Therefore, a box should undoubtedly be strong, but at the same time should be easily carryable, so it may be moved easily from one place to another without incurring a lot of carriage costs.
The Key Factor: Size of the box
Something as basic as the size of the box could help you in optimizing the cost of your packaging. Considering the dimensions and quantity of the product that has to be put into the package, the size should be determined. Packing a number of units together into relatively larger custom boxes wholesale rather than using a small box for each unit could save a big portion of your costs.
Similarly, packaging large goods such as kitchen appliances together with other accessories that need to be shipped within bigger packages could be an efficient way to avoid costly packaging.
The Type of Product and the Type of Boxes
In case you are a business-to-business or wholesale merchant, the most feasible option should be custom boxes wholesale which are not only bigger in size but also include minimal branding and advertising. As a wholesaler, you might wish to promote yourself by adding your logo on the box, but adding unnecessary bells and whistles in the form of flashy colors or animations is not going to benefit you by any means.
On the contrary, if your customer is also the final consumer of the product and you are operating in a highly competitive consumer market where your competitors wish to gain superiority over you by all possible means, you will need all this adornment. Usage of colors based on the target audience, providing information regarding the product, and using the latest styles of packaging are little details that will make your product stand out amongst the others.
Consider the Budget
Packaging, though very important, but is just one of the ways to attain a better response from your customers and, ultimately, higher sales. However, in order to maximize profits, over-spending on packaging should be avoided.
A good quality box with all the required branding and advertisement is going to work for you, no need to get into unnecessary beautification of the packaging. After all, it’s the product that matters, not the box. So, enough money should be spent to make a box that attracts the customer; however, getting unnecessarily fancy is not a wise decision.
Packaging is an essential part of a business and needs to be spot-on to ensure the success of the venture. With the availability of personalized box services, packaging has become both interesting as well as complicated.
Interesting, as variations to the box can totally change the fate of a product, and complicated as competition is not just limited to the product now, but also to the packaging. To gain the most out of your packaging, it is mandatory that the aforementioned factors, along with any others that might have been missed, should be thoroughly considered before finalizing your packaging strategy.
